Marketing Highlights: A Practical Guide to Marketing Planning

Author: (English) McDonald, translated by Cao Yingfen and Li Zhihong
Publisher:
Publish Date: 2004-11-01
Features: This book does not intend to deliver theoretical lectures but focuses on explaining the key principles of developing a marketing plan and the specific implementation steps, helping you create an effective marketing plan. The structure of this book is very rigorous: it not only provides you with a wealth of useful knowledge but also carefully prepares numerous tests and offers many practical and insightful suggestions. By following the author's guidance, diligently absorbing the wisdom within, and actively putting it into practice, you will quickly realize that you have gained a great deal from this enjoyable reading experience: a clearer understanding of the question "Where is the company heading?" improved coordination capabilities for various marketing activities, a strong theoretical framework for continuous monitoring of marketing activities, effective alignment between market opportunities and marketing resources, enhanced communication with other relevant departments, a deeper understanding of where sales and profits come from, and the development of more profitable marketing strategies.