Effective Management of Small Businesses -- Entrepreneurship in Practice (7th Edition)

Author: (USA) Scarbrough N.M., (USA) Zimanla T.W. (Auth.), Lou Zun et al. (Trans.)
Publisher:
Publish Date: 2006-05-01
Features: "Effective Management of Small Businesses - Entrepreneurship in Practice" (7th Edition) is a highly practical textbook and guide for entrepreneurship and small and medium-sized enterprise management. The entire book is centered around entrepreneurs and business managers, following the logical sequence of challenges that small businesses may face from their establishment to development. It thoroughly discusses how to develop a reliable business plan for entrepreneurial preparation, the financing issues most concerned at the beginning of entrepreneurship, as well as sensitive profit and personnel management issues during the development of small businesses. The book provides numerous actionable practical techniques and inspiring, reference-worthy vivid examples. One of the most distinctive features of the book is its practicality. Each chapter includes: a "Entrepreneur's Journey" column that tells real-life success stories and lessons from failures for readers to learn from; a "Winning Competitive Advantage" column that offers feasible suggestions for specific problems; and a "Global Small Business" column that showcases important opportunities on the global economic stage for students. At the end of each chapter, in addition to a "Chapter Summary" tailored to learning objectives and corresponding reflection questions, there is a novel practical exercise titled "Entering the Real World." Another distinctive feature of the book is the integration of online learning throughout. In addition to providing many online references and examples of entrepreneurs developing their online capabilities, each chapter includes a "Network Links" column that introduces how to leverage online resources and use the internet as a business tool, helping readers become more "internet-savvy" entrepreneurs and utilize the power of the internet to grow their businesses. Target Audience: Business administration students and faculty, aspiring entrepreneurs, and current entrepreneurs and business managers who are establishing and operating enterprises.