Marketing Case Study: China's Local Management Case Studies Series

Author: Guo Yi
Publisher:
Publish Date: 2006-03-01
Features: Marketing is a management that combines "science" and "art," with both programmed definitions and creative inspiration. Where does the inspiration, creativity, and passion of marketing come from? One of the sources is learning practical marketing case studies, which is also a solid starting point for learning marketing. By studying real-world problem cases in China's marketing practices, the aim is to help students deeply understand how modern enterprises enter the market, how to develop marketing plans, how to formulate strategies for products, distribution, promotion, and pricing, how to analyze the market, and how to apply strategic marketing methods in highly competitive domestic and international markets. This enables students to master the selection of target markets and the strategic and tactical planning for market entry, explain and discuss strategic market segmentation and positioning, and through numerous case analyses, cultivate their ability to analyze and solve practical marketing problems. This book contains 10 cases from different industries, covering all aspects of marketing. Each case is presented in the form of a thematic study, including: relevant theories and methods, common problems and solutions, the case text, a guide to case analysis, and a case analysis report. This allows students to not only learn relevant knowledge and understand related problems and solutions but also apply relevant theories and methods to analyze specific cases. This three-tiered structure reflects the book's intention: theories and methods are universal, problems and solutions are operational, and cases and analysis are directional. This book is suitable as a textbook for Master of Business Administration (MBA) students and as a training manual for corporate managers.
Marketing is a management that combines "science" and "art," with both programmed definitions and creative inspiration. The inspiration, creativity, and passion of marketing come from where? One of the sources is learning practical marketing case studies, which is also a solid starting point for learning marketing. By studying real-world problem cases in China's marketing practices, the aim is to help students deeply understand how modern enterprises enter the market, how to develop marketing plans, how to formulate strategies for products, distribution, promotion, and pricing, how to analyze the market, and how to apply strategic marketing methods in highly competitive domestic and international markets. This enables students to master the selection of target markets and the strategic and tactical planning for market entry, explain and discuss strategic market segmentation and positioning, and through numerous case analyses, cultivate their ability to analyze and solve practical marketing problems. This book contains 10 cases from different industries, covering all aspects of marketing. Each case is presented in the form of a thematic study, including: relevant theories and methods, common problems and solutions, the case text, a guide to case analysis, and a case analysis report. This allows students to not only learn relevant knowledge and understand related problems and solutions but also apply relevant theories and methods to analyze specific cases. This three-tiered structure reflects the book's intention: theories and methods are universal, problems and solutions are operational, and cases and analysis are directional. This book is suitable for Master of Business Administration (MBA) students and corporate managers for training.