· Shiny Digital · Color Structure Webpage

Author: Su Na / Zhang Kai (editors)
Publisher:
Publish Date: 2005-01-01
Features: Utilizes rich and professional case studies to reveal the mysteries of web color schemes! Perfect combination of theory and practice to build distinctive online homes! This book is a professional guide to color schemes tailored for web designers and enthusiasts. It consists of 5 chapters:
Chapter 1 explains the principles of color formation, several common color modes used in computers, storage formats for images used on web pages, and web-safe colors.
Chapter 2 covers the color system (monochromatic and polychromatic), the three elements of color, common types of color contrast, and color visibility.
Chapter 3 discusses the psychological effects of different web colors on viewers, and how to use color combinations to convey spatial, approachable, solemn, mysterious, and other effects.
Chapter 4 explains the unity and contrast in color harmonization, as well as the basic principles and methods of color pairing.
Chapter 5 analyzes common color schemes for specific examples, including car websites, beauty websites, traditional websites, children's websites, fashion websites, technology websites, cultural websites, dessert websites, travel websites, sports websites, food websites, game websites, educational websites, beverage websites, home websites, card websites, pharmaceutical websites, organizational websites, electronic websites.
By studying this book, readers can quickly master the methods and techniques of web color schemes.
Key Features of the Book: Combines theory and design, with strong visual appeal and representative works.
Target Audience: Web designers and enthusiasts, trainees in related social courses, and students from colleges and universities.