Create a Blue Ocean: 15 Successful Stories of Taiwanese Companies Creating New Markets

Author: Zhu Boyong, Editor-in-Chief
Publisher:
Publish Date: 2006-04-01
Features: Recommended by the Editor-in-Chief of China Business News, New Planning of Being the Best Version of Yourself! This is a copyrighted book introduced from Taiwan. The original was published in Taiwan as Blue Ocean Strategy Taiwan Edition – 15 Success Stories of Creating New Markets. It is edited based on the concept of Blue Ocean Strategy by Harvard Business School Press, selecting 15 success stories of companies in Taiwan. Creating blue oceans and discovering new markets with no competition have become the dreams pursued by many enterprises and organizations. This book primarily uses 15 success stories and personal experiences from companies in Taiwan, covering traditional industries, high-tech industries, service industries, financial industries, and other fields, to help management professionals from various enterprises and organizations in mainland China quickly grasp the essence of blue ocean strategy. Even more valuable is that after each case, Professor Zhu Boyong, who serves as the Dean of Taiwan Benchmark Academy, provides insightful analysis of the case; while Jin Bei, the Research Fellow and Editor-in-Chief of China Business News, offers enlightening comments on the case from a higher theoretical and practical perspective. Valuable success experiences, brilliant commentaries, and analyses – an absolutely rare practical handbook for blue ocean strategy!
Creating blue oceans and discovering new markets with no competition have become the dreams pursued by many enterprises and organizations. This book primarily uses 15 success stories and personal experiences from companies in Taiwan, covering traditional industries, high-tech industries, service industries, financial industries, and other fields, to help management professionals from various enterprises and organizations in mainland China quickly grasp the essence of blue ocean strategy. Even more valuable is that after each case, Professor Zhu Boyong, who serves as the Dean of Taiwan Benchmark Academy, provides insightful analysis of the case; while Jin Bei, the Research Fellow and Editor-in-Chief of China Business News, offers enlightening comments on the case in conjunction with the actual situation in mainland China. Valuable success experiences, brilliant commentaries, and analyses – an absolutely rare practical handbook for blue ocean strategy!