Terminal first: NO.1

Author: Feng Fuke
Publisher:
Publish Date: 2006-03-01
Features: Bill Gates once said: "Whoever owns the marketing network owns the future. By the way, through this book, we can add: whoever owns the terminal marketing network owns the future." — Chen Dawei, Direct Selling Talent Research Room, Talent Research Center, Peking University. In terms of the marketing environment, many enterprises are now paying increasing attention to the exploration of terminal users, and the marketing hierarchy is becoming more and more grassroots. This book describes for us how to cultivate the terminal market. — Zhang Yuanchang, Researcher, Asia-Pacific (Hong Kong) Logistics Development Strategy Research Center. Hold the terminal weapon, build the god of marketing services. Customer service managers engage in frontline management work in various enterprises. Currently, there are no customer service management majors in universities and colleges in China, nor are there specialized institutions or organizations to provide systematic training for customer service managers. Customer service work is merely considered as one link in marketing. The customer service department is both a support department for follow-up services and an experience filtering department. Customer service work is suitable for those with strong rational thinking and self-management abilities. This book adopts a unique approach, combining theory with practice to cultivate various skills, attitudes, and ways of thinking that help you win customer satisfaction and loyalty, allowing you to truly understand "Don't keep shouting your products to customers; instead, keep creating value for them."