Make Money in Shanghai: Thirty-two Ways to Make a Fortune

Author: Shanghai Financial Weekly Press
Publisher:
Publish Date: 2006-03-01
Features: In the early days of the reform and opening-up, people when individuals went into business for themselves. At that time, the social status of individual entrepreneurs was not high. With the advancement of the times, although the term "individual entrepreneur" still exists, in most cases, people refer to them as "entrepreneurs." The change in terminology reflects the change in the social status of entrepreneurs. Former individual entrepreneurs were mostly poorly educated and could not find jobs to make a living, so they had no choice but to start their own businesses. Today, a considerable number of entrepreneurs have received a good education, some of whom are "returning overseas students." They could easily secure well-paying jobs with their knowledge, but they chose to embark on the entrepreneurial path for their dreams. "Making Money in Shanghai" is a reference book on personal entrepreneurship, listing 32 successful entrepreneurial cases. The main experiences from these successful cases can be summarized in three points: First, "ride on the coattails" is beneficial—entrepreneurs who can join top-tier chains, such as McDonald's, have a very high probability of success. Second, there should be a certain capital threshold. If the capital threshold is too low, there will be more imitators, and the likelihood of success will be greatly reduced. Third, there should be a certain uniqueness and technical threshold. If the product or service lacks distinctive features, it will be difficult to attract business, let alone achieve success. The author provides a detailed analysis of the 32 cases, including industry prospects, location selection, initial investment, profit forecasts, and risk analysis. It is believed that this book will be of great help to readers who have already started their own businesses or are planning to do so.