China Design Yearbook (Advertising Professional Volume)

Author: Fan Ke
Publisher:
Publish Date: 2005-11-01
Features: Design is wealth—when market demand matures, design determines the prominence of product quality. Our designers' creative expressions have produced a multitude of outstanding brands, competing vigorously in the market. On the shelves, our Chinese designers' brilliant creative achievements are displayed. China Design Annual (hereinafter referred to as the Annual) is a window for our designers to showcase their talents. The Annual collects the outstanding works of numerous designers, documenting the stories that are bound to emerge in the past, future, and the evolving market economy. Every piece published in the Annual embodies the wisdom of our Chinese designers—whether renowned or unknown, large or small—along with the creative journey of designers from Hong Kong, Macau, and Taiwan. The Annual reflects the energy of designers mastering the market; it showcases the erudition of designers engaging with the market; it honors the ingenuity of designers creating the market; and it acknowledges the value of designers' designs.