Author: Guan Xinchao, Tang Weijun (editors)
Publisher:
Publish Date: 2006-01-01
Features: Humans are tool-using animals, and managers are no exception. They urgently need simple and practical management tools. Whenever they encounter similar situations or scenarios, managers can directly apply them. Management tools can make the work of managers easier. In this series of books, we attempt to describe some of the world's most commonly used and best management tools and techniques, covering various management fields such as corporate strategy, decision-making and analysis, marketing, human resources, financial analysis, quality management, production management, customer service, and creativity. For each tool, we try to introduce its background and development process. The tool itself will be briefly described, followed by its characteristics and scope of application, then suggestions on how to use the tool. At the end of each tool, there is sometimes a real case study to demonstrate the effectiveness of the tool.
Decision and Analysis Toolkit -- Pocket Management Series
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