Test: Multinational Corporation

Author: Li Hailong
Publisher:
Publish Date: 2003-07-01
Features: As a marketing expert, the author provides a comprehensive perspective on the failures of 11 multinational companies in China, such as Fuji, Procter & Gamble, and Ford, with each failure having its own unique characteristics. For example: the shamefully secretive failure of Fuji, the "Chinese-style" McKinsey, the joy and sorrow of the Buick, the hypocritical McDonald's Uncle, the lawsuit-ridden Mitsubishi, the cautious giant Ford, Hanhigh working for Naiyaosi, the (culturally incompatible) failure of Whirlpool, and the Philip that sued the Chinese people.