Generational marketing

Author: Lin Zimin
Publisher:
Publish Date: 2003-08-01
Features: A "popcorn report" in the Chinese region, the first lifestyle white paper. A window for businesses to observe consumers and a mirror for consumers to examine themselves. We are facing an era of diverse values and elusive consumer lifestyles. How can products capture the market? Where is the primary target customer base? First and foremost, it is essential to analyze consumer lifestyles. This book is a popcorn report in the Chinese region! Faced with such complex consumer data, you can use the methods provided in this book to analyze consumers, discover market opportunities, and choose innovative marketing methods for target consumers.