Entrepreneurship Weave -- Economic and Management Series Research Series

Author: Wu Zhenyang (Editor)
Publisher:
Publish Date: 2005-07-01
Features: We are facing a brand-new era, an era of exceptional activity in entrepreneurial thinking and entrepreneurial endeavors. Entrepreneurship is booming worldwide, becoming a powerful driving force for national economic development. Entrepreneurial ability constitutes the most important component of overall economic vitality and has become a key indicator of national competitiveness. The practice of China's more than two decades of reform and opening-up has also been a gradual process of creating, nurturing, and improving the entrepreneurial environment. The rapid economic development of China primarily benefits from the entrepreneurial activities of private enterprises that break through various environmental constraints. The impact of entrepreneurship on the new century will surpass the historic transformations we have experienced over the past two decades. The 21st century is the century of entrepreneurship! The profound impact of the entrepreneurial revolution on the new century will be comparable to, or even surpass, the influence of the Industrial Revolution on the 19th and 20th centuries. The operational methods of small, newly established enterprises will become the primary model for business operations. This book first outlines the global entrepreneurial revolution and its immense significance for economic and personal development, then introduces the historical evolution of the concept of entrepreneurship and the models of the entrepreneurial process. It systematically analyzes the elements of the entrepreneurial environment, the formation and evaluation of entrepreneurial opportunities, the main forms of entrepreneurship, entrepreneurial marketing research and strategies, the formation of entrepreneurial teams, the allocation strategies of entrepreneurial resources, and the formulation of entrepreneurial strategic plans. It also describes how to develop entrepreneurial plans and manage entrepreneurial processes. It is hoped that this book will inspire and benefit China's vibrant entrepreneurial practice and theoretical research.