Chinese Financial Culture -- A Series of Books on Chinese Folk Auspicious Culture

Author: Yin Wei, Yin Feiran (editors)
Publisher:
Publish Date: 2005-05-01
Features: Characters are walking; the paths they traverse form a genuine cultural map. Characters are reproductive; every vibrant character, nourished by history, gives rise to a vast community. If each character is a seed with full grain, then "Fú" (fortune), "Lù" (wealth), "Shòu" (longevity), "Xǐ" (joy), and "Cái" (prosperity) have been fortunate to land in the fertile soil of Chinese culture. Over five thousand years, the rich nutrients have been enough to allow their roots to grow deep and their branches to flourish. Each plant is a magnificent sight. This book collects and organizes, in a visually rich format, the legends of the god of wealth from history and the various worship customs of people, providing a historical analysis and interpretation of this deity closely related to human interests.