China Industry and Economy Review (Second Issue)

Author: Gan Chunhui, Editor-in-Chief
Publisher:
Publish Date: 2005-04-01
Features: Industrial organization analysis of bundling sales typically focuses on a single firm leveraging its monopoly position in a market, using monopoly products to bundle with other products and expand its monopoly power into other product markets to gain competitive advantage in another market. This paper first reviews the industrial organization theory of bundling sales, then uses the models of Michael D. Whinston (1990) and Randal Heeb (2003) to study the bundling problems of independent products and complementary products, respectively.