Winning through Scale -- Century Business Strategy.1

Author: Mao Wutang
Publisher:
Publish Date: 2005-02-01
Features: Sam Walton, the founder of Walmart, the world's largest retail chain; Genghis Khan, the empire ruler who swept across Asia and Europe with invincible power. However, behind their magical halo, there is a skillful application of the winning strategy of scale. This book tells the legendary experiences of the two great rulers, Wal-Mart and Genghis Khan, and includes the essence of their thoughts. At the same time, it analyzes the winning methods of these two different eras' giants, summarizes strategies suitable for modern market expansion, and inspires managers and sales personnel to quickly expand their own territory in a market where scale determines profit.