International Business and Trade Investment -- International Business Frontier Series

Author: Ye Quanliang et al.
Publisher:
Publishing Date: 2005-01-01
Features: This book consists of three parts: the theoretical section, the practical section, and the countermeasure section. The theoretical section primarily discusses the origin and negotiation process of the WTO agreements, interprets their basic content, and analyzes their characteristics and binding force. The practical section mainly narrates the lessons learned from the application of WTO agreements in international business activities. The countermeasure section, based on an analysis of the marketing theories and strategies of domestic and international competitors, proposes countermeasures and suggestions to address potential conflicts in future international business activities. The book is rich in content, authoritative in perspective, rigorous in logic, clear in structure, and well-connected with practice, demonstrating originality and practicality.