Marketing Power -- A Brand's Lightning Victory in the Chinese Market: A Complete Record

Author: Liu Jike
Publisher:
Publishing Time: Not available
Features: The author uses the real case of the rapid success of his own A brand in the Chinese market as a carrier to systematically explain marketing theories and methods. This book is the first on the market to provide a detailed analysis of "how to build a brand," demonstrating to readers how to operate a brand and increase sales with a wealth of original data and tables. The greatest feature of this book is the organic integration of theory and practice. It applies various marketing theories and tools in marketing practice, combining both theoretical depth and systematicity with strong practicality and operability. The author emphasizes that in-depth market research is the cornerstone of successful marketing; the uniquely created three-tier distributor management system strategically solves the long-standing challenge of distributor management; and the integrated marketing communication strategy is an outstanding application of Schultz's theory of integrated marketing communication in the Chinese market. In the era of marketing, this book is a knowledge treasure trove with a brand-new significance. It undoubtedly offers high theoretical and practical reference value for those who aspire to success in the field of marketing. At the same time, it can be considered a "Bible" for marketers on their journey of growth, providing them with the strength to succeed, as well as the methods and courage to overcome difficulties.