Management (Series of Business Management Textbooks of Shanghai Jiao Tong University)

Author: Gu Feng, Editor-in-Chief
Publisher:
Publish Date: 2004-09-01
Features: This book is one of the "Shanghai Jiao Tong University Business Administration Series Textbooks." It comprehensively and systematically elaborates on the basic principles and methods of management, fully incorporating domestic and international management theories and practical achievements, such as the internal and external environments of management, performance evaluation, the foundations of organizational behavior, team management, control methods and techniques, informatization and management, and more. The arrangement of this textbook is also carefully considered, featuring reading materials such as "Management Masters," "Management Perspectives," "Management Quotes," and case studies. Before each case, keywords, internet resources, and introductory materials are provided, while after each case, summaries, review and reflection, and case analysis are arranged, effectively connecting the teaching and learning process. The key features of this textbook are as follows:
Comprehensive System: The textbook is divided into 18 chapters, organized around the management process of planning, organizing, leading, and controlling. It systematically and concisely explains the basic principles and methods of management. As a foundational course, management should not only teach the theoretical framework of management but also, more importantly, demonstrate how it functions in real-life scenarios. Therefore, this book focuses on cultivating students' abilities to analyze and solve problems, combining numerous case studies to enhance their ability to apply theory to practical situations.
Up-to-Date Content: Compared to previous similar textbooks, this one enriches chapters on the internal and external environments of management, performance evaluation, the foundations of organizational behavior, group and team management, control methods and techniques, and informatization and management, fully incorporating the latest achievements in domestic and international management theories and practices. The textbook takes into account the context of globalization, discussing theories and practical issues of common concern to Chinese and foreign enterprises. "Rooted in China, looking to the world" is a key characteristic of this textbook.
Lively Format: The textbook features a lively arrangement, combining systematic discussions of management theory with introductions to prominent management thinkers and their core ideas. It includes reading materials such as "Management Perspectives," "Management Quotes," and case studies, as well as internet resources for students to explore after class. Each chapter begins with bilingual keywords and introductory materials, and ends with a chapter summary, review and reflection, and case analysis.
Accessible Language: The textbook fully considers the needs of beginners. With fluent language, a combination of theory, examples, and commentary, it effectively captures readers' attention and interest, deepening their understanding of management concepts and principles. Undergraduate students are the primary readers of this book. Graduate students and those engaged in management practice will also find it an excellent introductory textbook on management.