Encoded Life -- Advertising

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Features: Modern people are constantly surrounded and dominated by advertising. From the theoretical perspective of cultural studies, this book classifies and summarizes the ever-changing advertisements in a structuralist manner, analyzes and critiques the images and emotions of celebrities, the middle class, the common people, and issues such as youth, gender, and advertising slogans. The purpose is not only to discover the encoding patterns of advertising but also to explore the underlying motivations hidden behind the text.