Braids, or Braids -- From the Wen Wei Readings Weekly Book Series

Author: Wu Guiping, Editor-in-Chief
Publisher:
Publish Date: 2004-08-01
Features: Titles are getting more sensational, layouts are becoming more elaborate, and articles are becoming more polished. The media has truly embraced a market economy. The "I'm a business-oriented newspaper (saying whatever businesses, governments, VC firms, etc., want)" approach, like Wangpo selling her own produce, is no longer effective. Central-level newspapers still struggle to attract advertisements. Today's newspapers need to be "vertical," targeting a specific audience within a niche field, understanding their needs, in order to attract them, serve them, and ultimately make money.