All media's fault -- Wenhui Reading Week Magazine Series

Author: Wu Guiping, Editor-in-Chief
Publisher:
Publish Date: 2004-08-01
Features: Titles are getting more sensational, layouts are becoming more elaborate, and articles are getting more polished. The media has truly embraced a market economy. The self-promotion of "this is a newspaper targeting enterprises (governments, VCs, etc., saying whatever they want)" is no longer effective. Central-level newspapers still struggle to attract advertisements. Today's newspapers need to be "vertical," focusing on a specific audience segment, understanding their needs, in order to attract them, serve them, and ultimately make money.