International Public Relations Tutorial

Author: Guo Huiquan, Editor-in-Chief
Publisher:
Publishing Date: 1996-01-01
Features: This book is the first textbook on international public relations in China. It includes an introduction and twelve chapters, covering: An Overview of International Public Relations, Investment and Financing Practices, Foreign Economic and Trade Negotiations, Diplomatic Reception and Etiquette, International Market Research, International Advertising Practices, International Marketing, Government Public Relations, Financial Public Relations, Crisis Public Relations, Sponsorship Practices and Skills, Customer Satisfaction Activities, and Corporate Identity Systems. This book can not only serve as a teaching material for international public relations courses in various schools but also provide guidance for various foreign-related work.