PR first. Advertising second.

Author: Al Ries
Publisher:
Publish Date: 2004-04-01
Features: This book is a new work by the American contemporary marketing master Al Ries and his daughter Laura Ries, published in 2002. This work embodies a new concept in Al Ries' marketing philosophy. The authors believe that modern marketing must first focus on public relations, as only through public relations can one's brand establish a foothold in the minds of consumers. Marketing begins with public relations, and advertising is the continuation of public relations. Therefore, public relations is responsible for building the brand, while advertising serves to remind consumers. The book is concise and easy to understand, supplemented by numerous categorized marketing examples. It allows readers to be inspired by case studies and also enables readers to unconsciously grasp the authors' ideas.