Influence

Author: Robert Cialdini
Publisher:
Publish Date: 2002-01-01
Features: Politicians use influence to win elections, businesspeople use it to sell products, and salespeople use it to persuade you to hand over your money. Even your friends and family may unknowingly use influence on you. But why does your reaction change from negative resistance to active cooperation when a request is presented differently? This engaging book will tell you. Since its publication, it has been one of the best-selling books. Due to its impact, persuasion has become a science. Whether you are an ordinary person or someone who advocates for a product or cause, this is a fundamental book, the cornerstone of understanding human psychology. (Amazon.com editorial review) The Psychology of Persuasion is one of the most important books in the marketing field in the past decade. (Marketing Research Magazine) The Psychology of Persuasion is an outstanding book in social psychology. (David Mayer, Hope College) The Psychology of Persuasion is a book that everyone can understand. Rather than being written for marketing professionals, it is written for everyone—each person who interacts with coordination and purchasing. (Roger Fisher, Director of the Harvard Negotiation Project)