Business Path

Author: Choi In-ho
Publisher:
Publish Date: 2003-07-01
Features: Asia's "Book of Enlightenment in Business Highest Realm" "Small business aims for profit, big business aims for people," the mysteries of the business path are fully revealed in philosophical stories, and it is a book that Korean CEOs keep on their desks. An epic work in Asia, a Korean bestseller! Over 2 million copies sold! It tells the real story of a humble grocery store clerk who grows into a great merchant. Although The Way of Business is a Korean novel, it quotes extensively from Chinese classics. Peering into the business path reveals the roots of Chinese and Korean cultures. It is no exaggeration to say that The Way of Business is a philosophical novel written for the Chinese. As an epic work in Asia, The Way of Business quickly broke 2 million copies upon its release, creating a shining miracle in the history of Korean publishing. It quickly dominated the bestseller lists in countries like South Korea, Japan, and Singapore, forming a fever for The Way of Business in the Asian cultural circle. The author skillfully combines the virtual and the real, making it easy to understand, with all the allusions radiating the light of Zen. It fully expresses the profound essence of Buddhism and Taoism through the path of business. The novel depicts the real and mysterious, legendary life of Park Sang-wo, a great merchant in early 19th-century Joseon, as well as his methods of making and spending money. The entire novel is full of climaxes, like solving a series of riddles, vivid and engaging, narrating the path of business and the path of life derived from it, and offering a unique interpretation of the business path and business techniques, which has been praised by many famous business figures as a book that "enlightens the highest realm of business." Park Sang-wo learned Chinese from his father's strict teachings since childhood, determined to fulfill his father's wish and become a Joseon "translator." As Sang-wo grew up, his father began to feel that under the corrupt examination system at the time, his dream of becoming a translator might never come true. So, he lowered his noble pride of a scholar and borrowed money from Hong Deok-joo, a wealthy merchant in Uiju, to take Sang-wo into the world of business. However, when they carried hope and planned for the future, a misfortune struck. Park Chul-moo of the main house of Songshang, seeking self-preservation, had Sang-wo's father executed, turning him into a ghost. With a heart full of revenge, Sang-wo was demoted to a government slave, living a life worse than pigs and dogs as a slave...