Introduction to the Sports Industry

Author: Cao Keqiang
Publisher:
Publish Date: 2004-02-01
Features: This book is one of the few textbooks in China that elaborates on the sports industry. The entire book includes: Chapter 1 Introduction, Chapter 2 Market Economy and Sports Industry, Chapter 3 Theories of Sports Industry Structure, Chapter 4 Current Structure and Its Causes, Chapter 5 Sports Consumption Structure and Trends, Chapter 6 Interconnections of the Sports Industry, Chapter 7 Industrial Organization Theories, Chapter 8 Forms of Sports Industry Organizations, Chapter 9 Overview of Sports Industry Policies, Chapter 10 Policy Choices for Sports Industry Development.
Target Audience: Students of sports economics and management, social sports, and sports MBA programs in higher education institutions; sports management agencies at all levels, sports organizations, and training programs for sports professionals in the field.