Industrial operation of China's newspaper industry

Author: Dong Tiance et al.
Publisher:
Publish Date: 2002-12-01
Features: Since the implementation of the "public institution, enterprise management" model in some newspapers starting in 1978, contemporary Chinese newspaper industry has gradually moved toward industrialized operations, leading to profound historical transformations in editorial philosophy, news practices, and business management. This necessitates not only practical exploration but also theoretical elaboration. Based on clarifying the industrial nature of the newspaper industry, this book comprehensively explores China's historical process of industrialized newspaper operations, its basic market, survival patterns, newspaper planning, marketing strategies, business strategies, management mechanisms, group development, online operations, and regulatory systems. The book integrates theory and practice, history and reality, as well as news practices and business management, offering rich content, systematic arguments, and in-depth analysis. It serves as a valuable reference for journalists, researchers, and students in journalism.