Whose Fault Is It: Marketing Trap 110

Author: Su Weilun
Publisher:
Publish Date: 2003-02-01
Features: Marketing is not about selling! Selling is merely the tip of the marketing iceberg, and it is only one of the several roles in marketing. — Philip Kotler Marketing is a series of adventures. The risk of marketing investment should be controlled at the edge of cash flow. — Zong Qinghou
This book selects and compiles 110 marketing traps from numerous marketing cases, dividing them into nine chapters: Marketing Concept, Marketing Strategy, Marketing Planning, Customer Service, Product, Price, Marketing Channels, Advertising, Promotion, and Public Relations, Direct Marketing, and Marketing Management, as well as Marketing Trap Cases. Through the explanations and discussions in these nine chapters, it reminds people of the widespread and severity of marketing traps, warns that in making marketing decisions, in-depth analysis and thinking must be conducted, and the potential threats of marketing traps must be taken seriously, in order to comprehensively improve the level of domestic marketing operations.