Business Management (New Readings for MBA Courses)

Author: He Jun
Publisher:
Publish Date: 2003-01-01
Features: To present readers with a satisfactory case collection, the selection of cases and the writing style of the entire book were ultimately formed after extensive discussions among the series editor, planner, editor, and the author himself. To present readers with a satisfactory case collection, the selection of cases and the writing style of the entire book were ultimately formed after extensive discussions among the series editor, planner, editor, and the author himself. During the specific writing process, the author adhered to the principles of knowledge, readability, and inspiration, and on this basis, strived to make this case collection have the following characteristics:
1. New and representative cases. Currently, there are many management case books, but few can reflect the latest international commercial practices in their works. The greatest feature of our case collection is that it includes the most recent events in the international market that are inspiring to domestic readers and relatively complete, because we believe that only cases that meet these characteristics are truly needed by readers.
2. Highlighting the latest themes in corporate management theory and practice. Such as "Six Sigma," "Core Competence," "Corporate Transformation," and "Attention Economy," which are the main management advancements in recent years, will be reflected and embodied in our book. We hope that after reading this book, readers can grasp the latest trends in the development of the international market and stand at the forefront of the business world.
3. Detailed information. After determining the cases and themes, the author, during the writing process, strives to provide readers with a solid platform for learning, thinking, and evaluation through detailed descriptions of the process, actual data, and in-depth theoretical analysis, thereby minimizing the trouble for readers to search for relevant materials due to insufficient information and theory.
4. Diversified content and form, avoiding the rigid and dull templates of traditional management cases. After reviewing the entire book, you will find that this case collection, in addition to general language descriptions, is also equipped with a large number of illustrations, photos, personal profiles, and management knowledge snippets. Our goal is to achieve twice the result with half the effort in learning through rich content and diverse forms during a relaxed reading process.