Author: Guo Keshua
Publisher:
Publish Date: 2003-01-01
Features: Capital operation is essentially a strategic behavior of enterprises, requiring foresight and masterful planning. The stories of capital operation have an extremely wonderful humanistic aspect, which often makes us imagine: If we were the protagonists, what kind of stories would unfold? Step into the mysterious realm of wealth creation, let us listen together and experience it. This book is suitable for:
■ MBA, EMBA students and those seeking continuous learning
■ Enterprise directors, company managers, and (all managers)
■ Individuals aspiring to become versatile talents with both professional and management expertise
■ Those who wish to solve enterprise problems and continuously improve performance
■ Everyone who aspires to become mainstream in the business society.
Many people are aware of the significance of management, but how to learn effective management has always been a question. "The MBA Course New Reader" has made a very beneficial attempt in this regard.
— Professor Zhou Shulan, National Committee Member and Renowned Economist
The challenges of survival and competition in the 21st century have made improving management a top priority. This series of readers helps business professionals overcome the "management hurdle."
— Professor Chen Naixing, Director of the Small and Medium Enterprise Research Center, Chinese Academy of Social Sciences and Doctoral Supervisor
The vivid and practical features of this series make it not only suitable for a broad range of MBA and EMBA learners but also an ideal reading material for self-learners.
— Li Haijian, Editor-in-Chief of "China Industrial Economics" and Doctoral Supervisor
Capital Operations (New Readings for MBA Courses)
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