Cultural Marketing: The Theory and Practice of China's Contemporary Cultural Market

Author: Liu Yuzhu, Liu Shifu
Publisher:
Publish Date: 2002-08-01
Features: Cultural and Art Management is an interdisciplinary and broad-field emerging interdisciplinary discipline, as well as a new liberal arts major. Shanghai Jiao Tong University was the first university in China to establish this major in 1993, approved by the former State Education Commission. In the absence of any precedent for curriculum design and disciplinary systems in China, Shanghai Jiao Tong University, based on the practical needs of building a socialist culture with Chinese characteristics, drew on the achievements of curriculum design and disciplinary systems from developed Western countries, and exploratively established a curriculum system centered on core and distinctive courses such as Cultural Economics, Cultural Marketing, Cultural Management, Cultural Administration, and Cultural Policy, which has been adopted by many universities in China. The 21st Century Cultural Management Series Textbooks is based on this fundamental framework, incorporating fresh content from the curriculum designs of universities in China and designed according to evolving practical needs.