Media equivalent

Author: (USA) Reeves, B., (USA) Nass, C. (Auth.), translated by Lu Dachaun et al.
Publisher:
Publish Date: 2001-12-01
Features:
"Reeves and Nass have dedicated the past decade to researching society's response to technology. We invited them to join our team, and they showed us some astonishing things." — Bill Gates, President and CEO of Microsoft
"This is an outstanding exploration with insightful descriptions, revealing remarkable implications. It reflects everywhere that in the future, we must share practical applications and profound insights with machines. For anyone concerned with media trends, this book is a must-read." — Paul Saff, Dean of Future Academy
"Are we conflating the media world with the real world? Yes, we do. The results of this conflation are quite surprising, and are uniquely reported in Media Equivalence." — The New York Times
"This book tells a stylish and engaging story. The data is eye-opening. Media Equivalence is clear and compelling, attracting both experts and lay readers. It's truly a 'must-read'." — Joe Cooper, Department of Psychology, Princeton University
"This is a fascinating book about how humans interact with computers and other media. The author's accessible writing style invites readers to participate in their experiments, fully sharing its wit and charm." — Library Journal
"This is a systematic and imaginative work that helps us understand the emotional and complex relationship between people and computers. It's especially necessary for readers who treat computers merely as 'tools' and underestimate their psychological impact." — Sherry Turkle, Professor of Science Sociology at MIT, author of The Second Self and Life on Screen
"This book is a remedy and timely rain for the indifference and rudeness in human-media interactions. Once media designers follow these guidelines, we will all gain more social flavor in our interactions with media and technology." — Donald A. Norman, Senior Technical Advisor at HP, author of Things That Make Us Smart
"In this groundbreaking work, Reeves and Nass open up a completely new perspective on human-computer interaction. Whether programmers consider this interaction or not, every encounter with a computer injects social meaning. Neglecting this importance is our own responsibility. The experiments mentioned in this book are extremely useful in telling us what to do and how people react to the software we create." — Terry Winograd, Department of Computer Science, Stanford University
"For interactive media designers, the convincing guidelines in every chapter are invaluable." — Wired
"In a series of striking experiments, Reeves and Nass show us how computers, as future potential educational tools, can lead users to become complacent." — Ellen Langer, Professor of Psychology at Harvard University, author of Mindfulness
"Media Equivalence may be one of the most astonishing discoveries of our time." — Howard Rheingold, author of Virtual Communities
"This is an encyclopedia of important information about how humans react to communication technology. Reeves and Nass have pioneered a completely new field in scientific research on how people respond to media." — W. Russell Neuman, Harvard Kennedy School
"I really enjoyed this engaging book. It's particularly useful and interesting for designers who want to make their computers truly friendly, although the authors point out that friendliness isn't always what people want." — Sara Kiesler, Professor of Social Behavior Science at Carnegie Mellon University
"The implications of this research are extremely important. It establishes a delicate theoretical framework for media studies and proposes entirely new practical design principles and evaluation criteria for media products." — IEEE Series
"The structure, non-technical language, and energetic writing style admirably transform a large amount of original experimental data into a compelling and highly readable book." — Sandia Review
"Everyone should read this book. It's well-written and easy to understand." — New Scientist
Media Equivalence is a collaborative work by authors Barry Reeves and Cliff Nass in the Stanford University Communication Department. The book is divided into seven parts and twenty-three chapters, covering topics such as media equivalence, media and behavior (polite behavior, interpersonal distance, flattery, criticism, and self), media and personality (personality traits, interface personality, personality simulation), media and emotion (good and bad, negative effects, arousal), media and social roles (experts, teammates, gender, determining the source of voice), media forms (image size, fidelity, simultaneity, motion), scene changes, subconscious images, and conclusions about media equivalence. This book is an excellent read for students and teachers in universities and colleges, as well as for a broad audience interested in media.