Here are the 22 rules for building a brand

Author: Al Ries, Laura Ries (USA), translated by Zhou Anzhu, Chu Wensheng, Mei Qing
Publisher:
Publish Date: 2002-06-01
Features: This book includes: The Extension Law – the power of a brand is inversely proportional to its scale; The Contraction Law – when you focus on contraction, your brand becomes stronger; Public Relations Law; The Vocabulary Law, and more.