How to Successfully Open and Operate a Western Restaurant

Author: Zhang Haicheng, Ma Maqi (editors)
Publisher:
Publish Date: 2003-08-01
Features: This book is a practical and theoretical combination of entrepreneurship reading. During the book editing process, it received enthusiastic support and encouragement from authoritative experts and scholars in the catering and culinary fields. They are hotel and catering industry expert Mr. Luo Feng, professional Ms. Deng Yanyu, and Mr. Ma Xiangbing. The book includes an introduction, consultation, fundraising, market research and positioning, site selection, application procedures, design, renovation and decoration, equipment and utensils, menu design, staff planning and signboard, training, how to select food, publicity and promotion, Western restaurant operation, Western restaurant management, appendix, and postscript: Ten Key Elements for Successful Western Restaurant Operation.