Public relations supplies

Author: Lü Xi
Publisher:
Publish Date: 1999-06-01
Features: This series is primarily written for design students in Chinese universities and young working designers, who will be the backbone of China's design field in the next century and the future and hope of the Chinese design industry. The writing of this series strives to integrate scientificity, theoretical depth, foresight, knowledge, and practicality, with clear viewpoints, easy-to-understand explanations, integrated text and graphics, strong readability and operability, making it suitable as a teaching reference and for self-study. With an in-depth understanding of public relations, through continuous exploration and progress, from initial strangeness, rejection, and misunderstanding to acceptance and adaptation, and then happily grasping and applying public relations, viewing it as an important part of modern life. The main content of this book includes Preface, Image · Culture · Creation, Communication — The Function and Value of Public Relations Materials, A Colorful World — Public Relations Advertising Gifts, Messengers of Emotional Communication — Greeting Cards, A Tour of Eastern and Western Folk Cultures, Etiquette from All Directions — Invitations, Invitation Cards, Self-Representation — Business Cards, A Special Stage for Corporate Image Display — Shopping Bags, Stepping into the Four Seasons — Calendars, Annual Calendar Cards, Afterword.