Small and medium-sized enterprise marketing

Author: Han Qingxiang, Editor-in-Chief
Publisher:
Publish Date: 1999-04-01
Features: This textbook was developed in accordance with the requirements of the State Economic and Trade Commission for training corporate leaders, specifically addressing the needs and characteristics of small and medium-sized enterprise owners. The book consists of eight chapters. Chapter 1 primarily discusses how to establish a correct competitive perspective; Chapters 2 and 3 elaborate on the fundamental principles of the market and how enterprises can determine their marketing strategy goals; Chapters 4 to 8 cover marketing management issues. The training of corporate owners is a typical form of continuing education, aimed at elevating their experience and fostering a deeper understanding of the essence of competition in the new environment. Therefore, through studying this book, the most important thing is to grasp new perspectives, develop new ways of thinking, and gain new insights, so that the basic principles outlined in the book can be creatively applied in work.