Marketing Management -- Analysis, Planning, Execution, and Control

Author: None
Publisher:
Publish Date: None
Features: It is evident that the national economy often undergoes rapid and transformative shifts. Two forces drive it to experience dramatic changes. One force is globalization, with global trade and international competition exploding. Today, no country can remain isolated from the global economy. If it closes its market doors to foreign competitors, its people will have to pay a high price for low-quality goods. However, if it opens its market, it will face fierce competition, and many local businesses will be threatened by foreign goods. A progressive society is one that is willing to open its doors to the best ideas from around the world, willing to experiment with new methods to motivate managers and workers to perform well, and willing to establish healthy competitive arenas to help people improve their skills and achieve outstanding results. In the past, China has contributed many important discoveries to the world, for which the world is deeply grateful. Now, China is focusing on building a strong economy.