Media Economics (Application of Economics in New Media and Traditional Media)

Author: (Canada) Colin Hoskins et al., translated by Zhi Tingrong, Wu Fei
Publisher:
Publish Date: 2005-09-22
Features: This is a well-structured and superior work. By introducing economic concepts and perspectives, the book analyzes various phenomena and issues in media behavior. The reading interface is quite user-friendly. The authors have created a writing method that logically deduces from concepts, with abundant examples and applications of principles throughout the book. Its insights into the market, competition, pricing, consumer behavior, regulation, and other factors guiding media operations in the contemporary environment are gems of wisdom. — Robert G. Picard, International Business School, J?nk?ping University, Sweden
This may be the only book currently available that provides a comprehensive and rigorous discussion of the economics of the media industry. For a long time, I have been looking forward to a work that combines conceptual features with an international perspective, and The Economics of the Media fully meets this requirement. — Philip M. Napoli, Director, Donald McGannon Communication Research Center, Fordham University, USA
In this concise and clear text, the authors integrate microeconomic tools into the empirical analysis of the media industry and related policies. The examples described in the book cover a wide range of media beyond the traditional scope and incorporate new developments in digital technology. This book is suitable for courses in applied microeconomics, media studies, communication theory, and journalism. — Christopher Moore, Professor Emeritus, Carleton University, Canada
This is absolutely the most comprehensive and rigorous media economics book currently available. It is written in a concise style without using advanced mathematical techniques. It vividly explains the economic principles and concepts needed to understand media firms, industries, and policies, extending this analysis to the realities of media in the contemporary world. — Alan Brown, Griffith University, Australia
The Economics of the Media: The Application of Economics to New and Traditional Media provides a solid foundation in microeconomic principles and concepts for understanding industry practices and issues in the context of media convergence. Unlike typical textbooks, this book explores media issues starting from the concept level. As the authors Colin Hoskins, Stuart McFetridge, and Adam Fine elaborate on economic principles, they demonstrate through numerous cases and examples how to apply these principles to analyze various media issues and problems. The Economics of the Media focuses on unique economic concepts applicable to the media industry. The scope of application includes corporate strategy, mergers and acquisitions, public policy in the media industry, how industrial structure and technological change affect media behavior and performance, and why the U.S. dominates the international trade in information and entertainment products.
Main Features:
Each chapter uses charts to analyze relevant issues
Key concepts are defined concisely to clarify microeconomic and managerial economic concepts
Media industry examples are drawn from developed countries such as the U.S., Canada, the U.K., Australia, and Japan
It does not categorize media channels separately but acknowledges the reality of media convergence and large-scale mergers
Readers of The Economics of the Media do not need extensive background knowledge in economics. This book is designed for undergraduate and graduate students in media studies, communication, journalism, film studies, political studies, business, and economics.