Management in the Internet Age

Author: James Cotter
Publisher:
Publish Date: 2001-01-01
Features: In the ever-changing era of the internet, all businesses face the risk of being eliminated due to delays. The faster a company responds to changes in the times, the better it can seize opportunities under the new economic conditions and create opportunities proactively to achieve success in its field. IBM is where our author worked for a long time. It has grown from $60 billion to $80 billion in recent years and has completed the transformation of many companies, becoming a highly profitable American technology giant. The author has tracked and recorded IBM's reforms and development, outlining the various challenges it has faced. The book focuses on the efforts it has made in improving process management and leveraging knowledge and technology. The author emphasizes the recognition, understanding, and mastery of new knowledge concepts and experiences, clarifying the primary role and importance of knowledge in reforms. Half of the book is dedicated to the author sharing their experiences with readers, using case studies, chart trend analysis, and other methods to comprehensively describe the measures taken by similar businesses to meet the demands of the internet era. At the same time, the book showcases the skills and experiences of IBM's reforms and development that have been implemented or are being planned and executed at various levels of reform.