Business Culture

Author: Wang Jianhui
Publisher:
Publishing Date: 2000-07-01
Features: The term "Business of Culture" implies that the publishing activities of Commercial Press were largely a cultural undertaking, and it also signifies that under Wang Yunwu's management, Commercial Press was operating culture as a business. Against the backdrop of the transformation and change of modern Chinese society and culture, and based on the history of modern publishing, this book objectively narrates, analyzes, and comments on the historical fact of Wang Yunwu as an important entrepreneur and publisher in modern China. It explores Wang Yunwu's publishing activities and publishing ideas over the twenty-something years, evaluating his successes and failures. Wang Yunwu, a controversial figure, has been "hidden away" in mainland research fields for understandable reasons. The author of this book, with a unique perspective of a publisher, has rediscovered him.