Sure, here is the translation of "" to English: "Marketing in the Era"

Author: (USA) Smith (USA) Krauss Jiang Jing
Publisher:
Publish Date: 2000-09-01
Features: This book is one of the "Wisdom in Business Series." What do mature generations pursue? What do Baby Boomers believe in? What do X-generation consumers consume? The changing tides of the times have a profound impact on individual values, behaviors, and consumption motivations. This book analyzes and studies the popular culture of different eras and groups in the United States this century and the vastly different consumption concepts, psychological trends, and styles influenced by it. It tells you how to recognize "generation gaps" and respond proactively and effectively. Never suffer from "generational myopia" to avoid misjudging trends and missed opportunities.