Network marketing

Author: Dominique Charday, Shen Qin
France/France
Publisher:
Publish Date: 1999-03-01
Features:
For those new to internet marketing, it may be unlikely to associate it with the long-standing methods of mail-order, telemarketing, or television shopping. In reality, internet marketing is a new category of activities collectively known as direct marketing, a product of the leap provided by modern communication technologies in leveraging direct marketing through the new medium of the internet. This is undoubtedly a deepening development of traditional marketing principles, and the accumulated experience in direct marketing is highly valuable in the context of internet marketing. In a market like China, where internet applications are rapidly developing and direct marketing activities are gradually becoming popular, internet marketing also holds immense potential for growth. The authors of this book introduce these emerging concepts to Chinese readers, hoping to inspire them with fresh information and insights.