Market Research and Forecasting (Second Edition)

Author: Liu Lilan
Publisher:
Publish Date: 2002-01-01
Features: A significant portion of the content in this book is the result of the author's extensive teaching experience over more than a decade, followed by repeated scientific validation, revision, and supplementation. The numerous case studies in the book are based on data collected and compiled by the author from the actual Chinese market, complemented by the optimal teaching models. These models have been thoroughly validated through continuous observation and analysis over the years, proving their alignment with the actual development of the Chinese market. The book systematically elaborates on the theories and methods for understanding market conditions, researching market development patterns, and predicting future market performance. In Chapter, the author specifically analyzes the relationship between the market, market research, and market forecasting. Chapters 2 to 7 systematically explain various methods for organizing market research and collecting market data. These methods can theoretically be separately explained in terms of their concepts, characteristics, and applicable conditions. Chapters 7 to 10 discuss various quantitative and qualitative analysis methods for market forecasting.