Travel Psychology University Travel Textbook

Author: Shen Zuxiang
Publisher:
Publish Date: 1998-09-01
Features: "Tourism Psychology" is one of the books in the "University Tourism Textbooks" series. The book strives for novelty in its system arrangement, framework design, and perspective elaboration. The entire book is divided into two interconnected parts. The first part focuses on static analysis in tourism psychology, examining various internal and social factors influencing travelers' psychology and behavior, such as motivation, needs, perception, learning, attitudes, personality, and the groups they belong to, as well as sociocultural aspects, through case studies. The second part, building on the first, employs dynamic and systematic analysis from a systems theory perspective, specifically applying it to the five indispensable components and stages of the tourism process—accommodation, transportation, sightseeing, shopping, and entertainment—to explore travelers' dietary psychology, accommodation psychology, transportation psychology, entertainment and aesthetic psychology, and shopping psychology.