Western Economics (Second Edition)

Author: Li Yiyuan, Editor-in-Chief
Publisher:
Publish Date: 2007-05-01
Features: This book is a research outcome of the "Reform Plan for Teaching Content and Curriculum Systems in Higher Education Towards the 21st Century" by the Ministry of Education. It is the second edition of a 21st-century curriculum textbook and a key textbook for the "Nineth Five-Year Plan" under the Ministry of Education in general higher education. This book serves as a foundational textbook for management majors and highlights the following features based on the nature of management disciplines:
- Primarily focuses on microeconomics with supplementary macroeconomics, emphasizing practical application;
- Organizes chapters according to the analysis of economic entity behavior, de-emphasizing the traditional "consumption, production, exchange, distribution" framework;
- Combines traditional and modern theories, keeping track of the latest developments in Western economics, and emphasizing decision-making under uncertainty;
- Adheres to the principle of "Western learning as the foundation, Chinese learning as the application," using data, examples, and exercises that primarily draw from domestic sources.
For teaching convenience, this book includes a teaching support CD-ROM (see the teaching support notes at the back of the book), which is the first domestic use of Mathcad software to create dynamic demonstrations of economic geometric figures.
This book can serve as a textbook for management majors in higher education institutions, as well as a training material for economics majors, MBA students, and various management personnel, or as a reference for general readers.