To manufacture distance for Vanke

Author: Wang Deyuan
Publisher:
Publish Date: 2006-03-01
Features: Vanke 17 Miles — a project that created a myth in the sales of Shenzhen luxury homes, and its marketing and promotion process has always been a benchmark in the industry. At the beginning of 2006, Shenzhen Shangmeijia Institution, which fully participated in the planning of Vanke 17 Miles, launched "Vanke 17 Miles Full Marketing and Promotion Record," presenting the marketing process and details of Vanke 17 Miles to the world for the first time. "The distance I can keep from the world" is a classic advertising slogan created by Shangmeijia for this project. The book takes "distance" as the keyword, divided into two parts: "Creating Distance" and "Overcoming Distance." It elaborates in detail on brand strategy, product understanding, image transformation, public relations and marketing, and presents the practical marketing process in its original form. This book is the first operational record in the real estate industry specifically written for the marketing of a single project, and can be called a textbook in real estate marketing.