Advertising supervision and self-regulation

Author: Liu Linqing
Publisher:
Publish Date: 2003-07-01
Features: This book comprehensively elaborates on the knowledge system of advertising supervision and self-regulation, discussing the composition, development process, operational model, and methods of China's advertising legal environment. The book is divided into three main parts. The first part is the general introduction, which discusses the principles, functions, institutional setup, and legal system of advertising supervision and self-regulation. The second part is the management operation section, which covers the institutional and regulatory frameworks for advertising market entry, supervision of advertising publications, and legal liabilities for illegal advertising practices. The third part is the comparative studies section, which examines the organization of excellent advertising work selection, foreign advertising management, and international advertising organizations. A market economy is a rule of law economy. Advertising Supervision and Self-Regulation systematically outlines the behavioral norms for advertisers in a rule-of-law economy, making it highly instructive for the business operations of advertisers and the study of advertising professionals. It is part of the Contemporary Advertising Professional Series Curriculum. This book comprehensively elaborates on the knowledge system of advertising supervision and self-regulation, discussing the composition, development process, operational model, and methods of China's advertising legal environment. A market economy is a rule of law economy. This book systematically outlines the behavioral norms for advertisers in a rule-of-law economy, making it highly instructive for the business operations of advertisers and the study of advertising professionals.