Planning and Design of Corporate Identity (CI)

Author: Wu Weishan
Publisher:
Publish Date: 2001-01-01
Features: This book is part of the "Advertising and Design" series of teaching materials, specifically the volume titled "Corporate Identity: Planning and Design of CI." The book is divided into three major sections, primarily covering the planning of design concepts, the refinement of textual and linguistic forms, as well as the design of graphics and visual identities. It also includes several case studies for reference. The content is rich, visually engaging, and presented in an accessible and easy-to-understand manner. The book possesses a certain systematic, knowledge-based, and practical nature, making it an excellent textbook suitable for use in art colleges and professional training programs.