Fashion Marketing

Author: Luo Deli, Editor-in-Chief
Publisher:
Publish Date: 2002-01-01
Features: This book applies the fundamental knowledge and basic principles of modern marketing to systematically analyze the types and characteristics of the apparel market, the organization and forms of apparel marketing, the qualities and skills of apparel marketing personnel, and the evolution and innovation of apparel marketing concepts. Based on the study of the apparel market environment and consumer behavior, it elaborates on the basic laws of apparel enterprises' marketing activities. Combined with marketing case studies of apparel enterprises, it introduces target market strategies, product strategies, pricing strategies, distribution strategies, promotional strategies, and implementation methods. The book is rich in content, innovative in form, and effectively integrates apparel marketing theory with practical methods, demonstrating strong guidance and operational applicability. It can serve as a professional textbook for vocational education apparel colleges and universities, as well as a reference book for apparel enterprise management personnel, marketing professionals, and others aspiring to careers in apparel marketing.