School Marketing -- From Theory to Practice

Author: (British) Evans Wang Feng Zhou Ling
Publisher:
Publishing Date: 2005-01-01
Features: "School Marketing" has been a controversial topic in the field of education in recent years. This book discusses marketing issues in the field of education from a strategic perspective and provides some marketing techniques and methods, opening a window for Chinese people to understand the theory and current status of school marketing in the UK, and offering a reference for current school management reforms. The book is mainly divided into two parts. The first part mainly introduces some basic theories of marketing. The second part mainly introduces the application of marketing practice or theory. The book is primarily aimed at personnel involved in school management in private or public schools.